By On Oct 18, 2019 Templates
A consistent color scheme ties all design elements together and sets the tone of your invitation. The color scheme plays a bigger role than just appearance; it also defines the nature of the invitation. For example, vibrant palettes work well for birthday invitations, while more subdued palettes are ideal in wedding invites. Finding the right colors for your design can be overwhelming, especially if you are not familiar with color theory. To speed up the color selection process, I have created tons of custom color palettes for you. These 101 color combinations, 25 retro color palettes, and 20 holiday color palettes will give you a jolt of color inspiration. Using a high-quality font is especially important when you make your own invitations. Just like other design elements, typography plays a huge role in a composition. Different fonts evoke different emotions. For example, script fonts exude elegance, while sans serif fonts give off a more casual vibe. That being said, there are many sites to source your fonts from, and many of them are free. Some of these free fonts run the risk of being poorly designed, but there are some trustworthy sites to find free and high-quality fonts. If you design your invitation in Editor, you already have a selection of great fonts to use, including invitation classics like script fonts.
An invitation does not always require illustrations or hand-drawn elements; you can also attach personal images, or in this card instance, flat lay images. Photography is a great way to make invitations more personal and intimate. If you want to make your own invitation using Shutterstock Editor, you can easily search and incorporate images from my collection, or upload your own personal photos to the app. If you are printing your invitation on a flat sheet of paper, the design might appear lackluster without some additional finishes. Try adding some dimension to a flat design by incorporating debossing, embossing, or letterpress. Debossed portions are depressed into the surface, while embossed patterns are raised on paper. Letterpress printing leaves an imprint of text or images, either with or without ink. All of these subtle imprints can give your invitations that wow factor. The elements cost extra at a printer, but they might be worth it on an otherwise minimal design. Nowadays, many invitations are designed exclusively online with the help of design software, like our online photo editor. Stray from the norm and include a handwritten touch by personally addressing your cards with calligraphy or by incorporating splashes of watercolor. When you do this, simply leave room on the invitation for your handmade touches. For special and memorable occasions, like a wedding or important birthday celebration, try experimenting with metallic ink or foil accents. These accents add a hint of shine and brilliance to borders, illustrations, and typography. Before committing to using specialty inks in your invitation, be sure to consult with a professional printing shop.
Depending on the type of event you are designing for and its context, your card dimensions may vary. Listed are some variations of invitation cards, ranging from small and square to thin and oblong. Every well thought out invitation takes some time to design, so avoid a rushed timeline by planning out your invitation designs early. Its important to give yourself time to think about the layout, typography, illustration, and color schemes involved in your invitation. Color theory is one of the most important aspects of a design, guiding how different colors pair together to create a specific tone or emotion in a composition. Dont apply colors willy-nilly – your design will look much better if you are intentional about color. Most invitations fall within or take from distinct visual styles. These styles affect the overall appearance of the card, including its color scheme, illustrations, and typography. Finding the right style for your invitation may be overwhelming at first, since there are a lot of directions you can go in. Do some extensive research to help you narrow down which styles work best for your event. A mood board helps you compile those inspirational examples of illustration styles, typography, and color schemes in one place. You can also browse through sites such as Pinterest to find existing invitation styles or search through my collection of invitation templates.
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