By On Oct 18, 2019 Templates
Your brand is your business promise to your clients. If you want to show your product or service in a professional light, a uniform physical look for your brand across departments should be at the heart of your business strategy. First impressions last, and well-designed corporate office templates let you quickly stand out in the crowd. The common scenario is you have already put quite some effort into designing all kinds of office templates to make it easy for everyone to look good and stay on-brand. However, your staff continue to tinker around with them, dragging and dropping snippets of non-compliant content into their self-styled sales presentations and customer quotes. At worst, they send out documents containing expired contact details, inaccurate disclaimers, and other legal compliance issues. Then the problem goes from annoying to critical. If this is something that resonates, its probably time to give your template master plan an overhaul. Here is how you can tweak your templates to make them really work for you and your colleagues.
Assuming that most users are not design or tech savvy when it comes to using templates is a safer bet than expecting too much from busy staff. Dont give them a hard time by producing overly-sophisticated templates with poor user guidance, leaving users to their own resources to make the whole thing work. Basic is the key word here. Why? Its obvious that frustration levels will rise exponentially as complexity increases with advanced features and style elements. Helping your employees avoid going astray and creating their own templates, just because they dont know how to use the fancy ones provided, is obviously key. Keep it simple. The more intuitively your templates are built, the easier it will be for your staff to apply them and stay on-brand. To make using templates even more effortless, provide as much user guidance as possible so employees dont feel lost along the way.
Now you know where to find fonts, but dont get too font-happy. Typography play a huge role communicating the details of your event, so its essential to stick to a select few that capture the essence of the invitation. In any design, use three or fewer fonts to keep things legible. When you think of each typeface used as a different voice its easy to see how too many voices could make the invitation too “loud,” overpowering the actual event info. With the right selection of fonts, you can effectively set the tone of the invitation without overwhelming the reader. When you make your own invitations, its important that you dont crowd the design elements. A key concept in design is negative space, which allows the viewer to take in all aspects of the invitation without feeling completely bombarded. Dont be afraid to leave blank space between text or images. In regards to typography, always leave ample room between event details. Avoid stacking text on top of each other or squeezing type into a cramped space; text packed into a small space can be hard to read.
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