By On Oct 07, 2019 Templates
Email is not going away. Its here to stay. In the same vein, email newsletters are becoming more popular (and more important) than ever. If you want to reach potential (and existing) customers, newsletters are a great way to spread your message to a large audience — whether it be upcoming projects, company news, or other business-related information. Its super cost effective, as well. In this tutorial, I am going to walk you through how to create an email newsletter template in Adobe Photoshop, and we are going to be using some common design patterns that I have found very effective. After you have completed the design process, you will be ready to code and style this newsletter template for your own business. Here is a link to the post on coding an email newsletter. You have probably seen an email newsletter in your inbox before. It is a cost-effective way for brands to communicate with their users or customers. If you are a business like Sephora, for example, your newsletter invites customers to read about makeup tips, gives them a sneak peak at new products and probably offers a coupon. If you are a content site, your newsletter includes an enticing headline for each new article to get users to click over to your site and read more. As long as you are offering content that your customers or users find useful, you can leverage email newsletters to keep your brand fresh in their minds.
Depending on the type of event you are designing for and its context, your card dimensions may vary. Listed are some variations of invitation cards, ranging from small and square to thin and oblong. Every well thought out invitation takes some time to design, so avoid a rushed timeline by planning out your invitation designs early. Its important to give yourself time to think about the layout, typography, illustration, and color schemes involved in your invitation. Color theory is one of the most important aspects of a design, guiding how different colors pair together to create a specific tone or emotion in a composition. Dont apply colors willy-nilly – your design will look much better if you are intentional about color. Most invitations fall within or take from distinct visual styles. These styles affect the overall appearance of the card, including its color scheme, illustrations, and typography. Finding the right style for your invitation may be overwhelming at first, since there are a lot of directions you can go in. Do some extensive research to help you narrow down which styles work best for your event. A mood board helps you compile those inspirational examples of illustration styles, typography, and color schemes in one place. You can also browse through sites such as Pinterest to find existing invitation styles or search through my collection of invitation templates.
Now you know where to find fonts, but dont get too font-happy. Typography play a huge role communicating the details of your event, so its essential to stick to a select few that capture the essence of the invitation. In any design, use three or fewer fonts to keep things legible. When you think of each typeface used as a different voice its easy to see how too many voices could make the invitation too “loud,” overpowering the actual event info. With the right selection of fonts, you can effectively set the tone of the invitation without overwhelming the reader. When you make your own invitations, its important that you dont crowd the design elements. A key concept in design is negative space, which allows the viewer to take in all aspects of the invitation without feeling completely bombarded. Dont be afraid to leave blank space between text or images. In regards to typography, always leave ample room between event details. Avoid stacking text on top of each other or squeezing type into a cramped space; text packed into a small space can be hard to read.
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