By On Sep 10, 2019 Templates
A consistent color scheme ties all design elements together and sets the tone of your invitation. The color scheme plays a bigger role than just appearance; it also defines the nature of the invitation. For example, vibrant palettes work well for birthday invitations, while more subdued palettes are ideal in wedding invites. Finding the right colors for your design can be overwhelming, especially if you are not familiar with color theory. To speed up the color selection process, I have created tons of custom color palettes for you. These 101 color combinations, 25 retro color palettes, and 20 holiday color palettes will give you a jolt of color inspiration. Using a high-quality font is especially important when you make your own invitations. Just like other design elements, typography plays a huge role in a composition. Different fonts evoke different emotions. For example, script fonts exude elegance, while sans serif fonts give off a more casual vibe. That being said, there are many sites to source your fonts from, and many of them are free. Some of these free fonts run the risk of being poorly designed, but there are some trustworthy sites to find free and high-quality fonts. If you design your invitation in Editor, you already have a selection of great fonts to use, including invitation classics like script fonts.
Email is not going away. Its here to stay. In the same vein, email newsletters are becoming more popular (and more important) than ever. If you want to reach potential (and existing) customers, newsletters are a great way to spread your message to a large audience — whether it be upcoming projects, company news, or other business-related information. Its super cost effective, as well. In this tutorial, I am going to walk you through how to create an email newsletter template in Adobe Photoshop, and we are going to be using some common design patterns that I have found very effective. After you have completed the design process, you will be ready to code and style this newsletter template for your own business. Here is a link to the post on coding an email newsletter. You have probably seen an email newsletter in your inbox before. It is a cost-effective way for brands to communicate with their users or customers. If you are a business like Sephora, for example, your newsletter invites customers to read about makeup tips, gives them a sneak peak at new products and probably offers a coupon. If you are a content site, your newsletter includes an enticing headline for each new article to get users to click over to your site and read more. As long as you are offering content that your customers or users find useful, you can leverage email newsletters to keep your brand fresh in their minds.
Depending on the type of event you are designing for and its context, your card dimensions may vary. Listed are some variations of invitation cards, ranging from small and square to thin and oblong. Every well thought out invitation takes some time to design, so avoid a rushed timeline by planning out your invitation designs early. Its important to give yourself time to think about the layout, typography, illustration, and color schemes involved in your invitation. Color theory is one of the most important aspects of a design, guiding how different colors pair together to create a specific tone or emotion in a composition. Dont apply colors willy-nilly – your design will look much better if you are intentional about color. Most invitations fall within or take from distinct visual styles. These styles affect the overall appearance of the card, including its color scheme, illustrations, and typography. Finding the right style for your invitation may be overwhelming at first, since there are a lot of directions you can go in. Do some extensive research to help you narrow down which styles work best for your event. A mood board helps you compile those inspirational examples of illustration styles, typography, and color schemes in one place. You can also browse through sites such as Pinterest to find existing invitation styles or search through my collection of invitation templates.
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