By On Sep 10, 2019 Templates
Now you know where to find fonts, but dont get too font-happy. Typography play a huge role communicating the details of your event, so its essential to stick to a select few that capture the essence of the invitation. In any design, use three or fewer fonts to keep things legible. When you think of each typeface used as a different voice its easy to see how too many voices could make the invitation too “loud,” overpowering the actual event info. With the right selection of fonts, you can effectively set the tone of the invitation without overwhelming the reader. When you make your own invitations, its important that you dont crowd the design elements. A key concept in design is negative space, which allows the viewer to take in all aspects of the invitation without feeling completely bombarded. Dont be afraid to leave blank space between text or images. In regards to typography, always leave ample room between event details. Avoid stacking text on top of each other or squeezing type into a cramped space; text packed into a small space can be hard to read.
A consistent color scheme ties all design elements together and sets the tone of your invitation. The color scheme plays a bigger role than just appearance; it also defines the nature of the invitation. For example, vibrant palettes work well for birthday invitations, while more subdued palettes are ideal in wedding invites. Finding the right colors for your design can be overwhelming, especially if you are not familiar with color theory. To speed up the color selection process, I have created tons of custom color palettes for you. These 101 color combinations, 25 retro color palettes, and 20 holiday color palettes will give you a jolt of color inspiration. Using a high-quality font is especially important when you make your own invitations. Just like other design elements, typography plays a huge role in a composition. Different fonts evoke different emotions. For example, script fonts exude elegance, while sans serif fonts give off a more casual vibe. That being said, there are many sites to source your fonts from, and many of them are free. Some of these free fonts run the risk of being poorly designed, but there are some trustworthy sites to find free and high-quality fonts. If you design your invitation in Editor, you already have a selection of great fonts to use, including invitation classics like script fonts.
Simplicity aside, if you want to help users stay on-brand and get them to love working with compliant office templates, provide a couple of alternative layouts to suit everyone visual taste. Some users simply want to cut and paste and get the job done, while others prefer to flex some creative muscle and really make their presentations pop. To avoid staff going wild on template designs, take precautions and offer a range of on-brand color schemes and format options they can choose from. Providing multiple template options for your employees is not only about suiting their personal taste. Rather, you want to make sure your company templates are able to meet the different needs of your staff when working with them. For example, while it might be sufficient for sales executive A to send out a one-page standard quote without further addendum to close the deal, sales rep B possibly requires an extended version of the template to accommodate information necessary to reel in the client. The bottom line? When creating office templates It becomes clear that you need to satisfy a vast range of communication scenarios to make it easy for your employees to stay on-brand and legally compliant. If you want your template strategy to work successfully, make templates easily accessible, intuitive to use, and avoid rigid restrictions that narrow individual scope for action and creativity. Sure, employees will probably find a workaround that suits them if you dont, but your brand management investment is likely to be at risk as a result.
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