By On Oct 07, 2019 Templates
Assuming that most users are not design or tech savvy when it comes to using templates is a safer bet than expecting too much from busy staff. Dont give them a hard time by producing overly-sophisticated templates with poor user guidance, leaving users to their own resources to make the whole thing work. Basic is the key word here. Why? Its obvious that frustration levels will rise exponentially as complexity increases with advanced features and style elements. Helping your employees avoid going astray and creating their own templates, just because they dont know how to use the fancy ones provided, is obviously key. Keep it simple. The more intuitively your templates are built, the easier it will be for your staff to apply them and stay on-brand. To make using templates even more effortless, provide as much user guidance as possible so employees dont feel lost along the way.
Depending on the type of event you are designing for and its context, your card dimensions may vary. Listed are some variations of invitation cards, ranging from small and square to thin and oblong. Every well thought out invitation takes some time to design, so avoid a rushed timeline by planning out your invitation designs early. Its important to give yourself time to think about the layout, typography, illustration, and color schemes involved in your invitation. Color theory is one of the most important aspects of a design, guiding how different colors pair together to create a specific tone or emotion in a composition. Dont apply colors willy-nilly – your design will look much better if you are intentional about color. Most invitations fall within or take from distinct visual styles. These styles affect the overall appearance of the card, including its color scheme, illustrations, and typography. Finding the right style for your invitation may be overwhelming at first, since there are a lot of directions you can go in. Do some extensive research to help you narrow down which styles work best for your event. A mood board helps you compile those inspirational examples of illustration styles, typography, and color schemes in one place. You can also browse through sites such as Pinterest to find existing invitation styles or search through my collection of invitation templates.
There can be a lot of confusion behind RGB and CMYK color modes. When you make your own invitations, its crucial to differentiate the color profiles; designing in the wrong mode can affect the overall tonality and colors present in the invitation. As a rule of thumb, when designing for online-only invitations, keep the document color mode to RGB. When setting up your invitation to be printed down the line, make sure your document is set to the CMYK color mode.Invitations, especially wedding invites, can contain more than just a single card. The envelopes and other adorning details need to complement the invitation design – not combat it. Consider how the outer packaging pairs with the contents. Keep it consistent and polished by using a similar color scheme and typography.
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