By On Oct 07, 2019 Templates
Your brand is your business promise to your clients. If you want to show your product or service in a professional light, a uniform physical look for your brand across departments should be at the heart of your business strategy. First impressions last, and well-designed corporate office templates let you quickly stand out in the crowd. The common scenario is you have already put quite some effort into designing all kinds of office templates to make it easy for everyone to look good and stay on-brand. However, your staff continue to tinker around with them, dragging and dropping snippets of non-compliant content into their self-styled sales presentations and customer quotes. At worst, they send out documents containing expired contact details, inaccurate disclaimers, and other legal compliance issues. Then the problem goes from annoying to critical. If this is something that resonates, its probably time to give your template master plan an overhaul. Here is how you can tweak your templates to make them really work for you and your colleagues.
Now you know where to find fonts, but dont get too font-happy. Typography play a huge role communicating the details of your event, so its essential to stick to a select few that capture the essence of the invitation. In any design, use three or fewer fonts to keep things legible. When you think of each typeface used as a different voice its easy to see how too many voices could make the invitation too “loud,” overpowering the actual event info. With the right selection of fonts, you can effectively set the tone of the invitation without overwhelming the reader. When you make your own invitations, its important that you dont crowd the design elements. A key concept in design is negative space, which allows the viewer to take in all aspects of the invitation without feeling completely bombarded. Dont be afraid to leave blank space between text or images. In regards to typography, always leave ample room between event details. Avoid stacking text on top of each other or squeezing type into a cramped space; text packed into a small space can be hard to read.
A consistent color scheme ties all design elements together and sets the tone of your invitation. The color scheme plays a bigger role than just appearance; it also defines the nature of the invitation. For example, vibrant palettes work well for birthday invitations, while more subdued palettes are ideal in wedding invites. Finding the right colors for your design can be overwhelming, especially if you are not familiar with color theory. To speed up the color selection process, I have created tons of custom color palettes for you. These 101 color combinations, 25 retro color palettes, and 20 holiday color palettes will give you a jolt of color inspiration. Using a high-quality font is especially important when you make your own invitations. Just like other design elements, typography plays a huge role in a composition. Different fonts evoke different emotions. For example, script fonts exude elegance, while sans serif fonts give off a more casual vibe. That being said, there are many sites to source your fonts from, and many of them are free. Some of these free fonts run the risk of being poorly designed, but there are some trustworthy sites to find free and high-quality fonts. If you design your invitation in Editor, you already have a selection of great fonts to use, including invitation classics like script fonts.
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