By On Oct 07, 2019 Templates
Now you know where to find fonts, but dont get too font-happy. Typography play a huge role communicating the details of your event, so its essential to stick to a select few that capture the essence of the invitation. In any design, use three or fewer fonts to keep things legible. When you think of each typeface used as a different voice its easy to see how too many voices could make the invitation too “loud,” overpowering the actual event info. With the right selection of fonts, you can effectively set the tone of the invitation without overwhelming the reader. When you make your own invitations, its important that you dont crowd the design elements. A key concept in design is negative space, which allows the viewer to take in all aspects of the invitation without feeling completely bombarded. Dont be afraid to leave blank space between text or images. In regards to typography, always leave ample room between event details. Avoid stacking text on top of each other or squeezing type into a cramped space; text packed into a small space can be hard to read.
The evolution of information technology has turned the assumptions of where work happens inside out. The typical 9 to 5 grind spent in an office building is giving way to the virtual work environment, turning mobile devices into the new 24/7 home office. In the midst of this transition, a balance must be struck that is able to meet the emerging demands of a new, blended workspace. Naturally, that includes the accessibility of your corporate templates. To stay within branding guidelines, employees need to know where exactly they can find the most recent company templates. Ideally, they should be accessible everywhere, from every device, around the clock – no matter if staff are working from a hotel while pitching sales, sitting in the metro creating a new PowerPoint presentation on their iPad, or working from home. Restricted access will only encourage employees to work with outdated documents they have stored somewhere on their computer, or to just start designing their own – potentially using Comic Sans and yellow bullet points to make them look nice. And there goes the corporate identity.
Depending on the type of event you are designing for and its context, your card dimensions may vary. Listed are some variations of invitation cards, ranging from small and square to thin and oblong. Every well thought out invitation takes some time to design, so avoid a rushed timeline by planning out your invitation designs early. Its important to give yourself time to think about the layout, typography, illustration, and color schemes involved in your invitation. Color theory is one of the most important aspects of a design, guiding how different colors pair together to create a specific tone or emotion in a composition. Dont apply colors willy-nilly – your design will look much better if you are intentional about color. Most invitations fall within or take from distinct visual styles. These styles affect the overall appearance of the card, including its color scheme, illustrations, and typography. Finding the right style for your invitation may be overwhelming at first, since there are a lot of directions you can go in. Do some extensive research to help you narrow down which styles work best for your event. A mood board helps you compile those inspirational examples of illustration styles, typography, and color schemes in one place. You can also browse through sites such as Pinterest to find existing invitation styles or search through my collection of invitation templates.
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